CB2 RUGS BUYING GUIDE
Website Design
Mentor / Heejin Kim (Associate Director, Digital Experience Design, CB2 E-Commerce)
Tools / Photoshop, Figma
During my internship at CB2, I designed a rugs buying guide to boost SEO efforts, aiming to drive website traffic and attract new shoppers. SEO accounted for 22.5% of CB2's e-commerce revenue, making it crucial to enhance search visibility. Additionally, the guide streamlined the purchasing process by enabling direct product purchases. I created a reusable template for future guides that employed a grid system for visual harmony and coherence, alongside a typographic hierarchy for easy navigation and readability. The imagery chosen reflected CB2's editorial aesthetic, ensuring a cohesive brand experience.