ANANYA THAKUR

DESI DABBA

Packaging & Web Design
Course / Package Design
Professor / Jacob Ristau
Tools / Illustrator, Photoshop

I developed a geometric packaging concept for Desi Dabba, a hypothetical spice company. Masala dabbas are culturally significant in South Asian culture. My aim was to craft a contemporary rendition that resonates with today's Desi community, particularly second-generation immigrants like myself. Additionally, I expanded the project to include a website for the company as well.

DESIGN THINKING

The design prioritizes storage convenience through it’s container and incorporates clean, nature-inspired illustrations, embodying the brand's organic and trustworthy ethos. An innovative rotational device at the bottom of the spice holder enhances usability, allowing users to access spices from all sides. Below is the initial prototype.

WEB DESIGN

To expand the project further, I decided to create a website that aligns with the brand’s ethos of simplicity, honesty, and minimalism. I imagined the business to not only sell the spice kit but individual spices as well.