SNEAKERS
Illustration
Client / Bath Savings Institution
Mentor & Creative Director / Todd Magee
Tools / Adobe Fresco, Illustrator, Photoshop
I had the opportunity to redesign the iconic Sneakers character for Bath Savings' children's banking program, targeting children ages 3 and above. The original design felt outdated, prompting a transition to a more modern illustrative style to resonate better with today's generation. Enhancements included introducing side and ¾ views to allow for dynamic poses, offering greater flexibility and engagement. The revamped Sneakers debuted during the 2023 holiday season through an interactive postcard campaign.